Top-Down Innovation will show you how to create a lasting innovation environment in your company. First, we’ll help you determine whether you can truly benefit from innovation and if you are ready to commit to innovation. Then it will give you all the details necessary to put into place the four pillars necessary to make innovation part of the company’s core: Innovation Roadmap, Structure, Culture and Ideas. Top-Down Innovation includes Action Summaries for each chapter that lists the steps you need to take to create an innovation powerhouse!
Top Down vs Bottom Up
Bottom-up Innovation gives you the ammunition you need to know to start innovating, even when working in a non-innovative company. It is geared for an employee who is not an executive and does not exert significant influence over the direction of the Company. Bottom-up Innovation will show you the four steps of innovation: Identify, Ideate, Filter, and Finish. These steps are laid out in an easy-to-follow and actionable way and will help you innovate a new product, process, or service or improve upon something that already exists.
